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1. NO CLEAR CALL TO ACTION This is the most common missing piece of websites today, missing call to actions. Include these: Get Started, Contact Us, Sign Up Now, Add to Cart, Call Now, Book Now. 2. WEAK SEARCH ENGINE OPTIMIZATION (SEO) Add long-tail keywords instead of just a single word. Add these to all pages including the back-end of any page you have. Keep it natural. Ex. Bathroom Remodel. Use instead: How much does a bathroom remodel cost? 3. NOT POSTING QUALITY CONTENT ON THE REGULAR Build those relationships and keep having your customers come back with fresh new content. 4. NOT HAVING A SOCIAL MEDIA PRESENCE Connect with your customers, often! Facebook, Twitter, Instagram, Pinterest. Post, and post often! This is a great way to build customer loyalty and expand to new maarkets. 5. NOT HAVING A MOBILE SITE This matters! You can't just have a website made for a desktop computer. You have to have a functioning and good looking mobile website design as well.

Home Page check list. • Logo - transparent background • Website Tagline and a paragraph of text that explains: • Who you are • What you do • For whom • Why should your website visitors care Can also have: • Testimonial or two on the home page • Client logos - for tile manufacturers • Awards • Event highlight Don't want to get carried away by cluttering the home page. We want the must-haves.Now this is a guide to go by that I typically try to use for any new home page start. It isn't a rule but something to think about for what is good to have for first impressions. About Page • Quick Intro • Your mission • Call to action • Show your personality • Credibility - awards, testimonials, and or work samples Services page Visual Presentation • What's important is prominent • Clearly defined page areas Text • Grab Readers attention • Get to the point quickly • Answer frequently asked questions • Address & Eliminate Possible Objections • Use short sentences whenever possible • Avoid jargon • Expose readers needdemonstrate importance • Tell what's in for them • Focus on benefits, not features • State features clearlyjustify conversion