Home Page check list.
- Logo - transparent background 
- Website Tagline and a paragraph of text that explains: 
- Who you are 
- What you do 
- For whom 
- Why should your website visitors care 
Can also have:
- Testimonial or two on the home page 
- Client logos - for tile manufacturers 
- Awards 
- Event highlight 
Don't want to get carried away by cluttering the home page. We want the must-haves.Now this is a guide to go by that I typically try to use for any new home page start. It isn't a rule but something to think about for what is good to have for first impressions.
About Page
- Quick Intro 
- Your mission 
- Call to action 
- Show your personality 
- Credibility - awards, testimonials, and or work samples 
Services page Visual Presentation
- What's important is prominent 
- Clearly defined page areas Text 
- Grab Readers attention 
- Get to the point quickly 
- Answer frequently asked questions 
- Address & Eliminate Possible Objections 
- Use short sentences whenever possible 
- Avoid jargon 
- Expose readers needdemonstrate importance 
- Tell what's in for them 
- Focus on benefits, not features 
- State features clearlyjustify conversion 

